Immersive Experience Event
Mudec Museum, Milan, Italy
The brand Roberto Cavalli is linked to the use of animal patterns and its unforgettable creations.
For the event "SKINS" at the Mudec museum in Milan, the design focuses on heritage prints to present the FW 2020/21 collection within a contemporary surround. Roberto Cavalli's "Repertoire of Nature" is used to create glamorous, elegant and exciting immersive ambiences.
While looks are displayed on mannequins along the main hall's perimetre, the audience perceive the creations of the brand with all senses. Experiential rooms allow to see, hear and touch the patterns in unique ways.
Monogrid creates interactive installations with advanced visual recognition technology, including real-time three-dimensional depth-mapping of users interactions. Texturised optical illustions and large scale projection mapping transform the collection presentation into a unique exhibition experience.
Task: Creative Set Design