Bumba Pop-Up Shop


LORO PIANA
Bumba Pop-Up Shop

Isetan Shinjuku, Tokyo, Japan



Whimsical and mythical is Loro Piana's spirit animal Bumba at "The Alchemy Of Cashmere", the pop-up that toured Asian metropolises in 2019. In Tokyo, at The Stage of the Isetan Shinjuku department store, the design sets these playful Bumbas into a space, surrounded by colourful large-scale cashmere spools. Visitors are taken through the fascinating and magical world of cashmere to discover the fall-winter collection, as the concept plays on turning the ordinary into something extraordinary. The pop-up is a physical manifestation of Loro Piana's intricate relationship with cashmere, and the Bumbas are a tribute to the goats from which the fine cashmere is sourced.



Task: Creative Design & Design Development

LORO PIANA | Tokyo Isetan Shinjuku Bumba Pop-Up 01
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Bumba Pop-Up Shop
Bumba Pop-Up Shop
LORO PIANA | Tokyo Isetan Shinjuku Bumba Pop-Up 05
Bumba Pop-Up Shop
Bumba Pop-Up Shop
Bumba Pop-Up Shop