Bumba Pop-Up Shop
Isetan Shinjuku, Tokyo, Japan
Whimsical and mythical is Loro Piana's spirit animal Bumba at "The Alchemy Of Cashmere", the pop-up that toured Asian metropolises in 2019. In Tokyo, at The Stage of the Isetan Shinjuku department store, the design sets these playful Bumbas into a space, surrounded by colourful large-scale cashmere spools. Visitors are taken through the fascinating and magical world of cashmere to discover the fall-winter collection, as the concept plays on turning the ordinary into something extraordinary. The pop-up is a physical manifestation of Loro Piana's intricate relationship with cashmere, and the Bumbas are a tribute to the goats from which the fine cashmere is sourced.
Task: Creative Design & Design Development