0_ALEX7658~5 2

Temporary Concept Store
One ITC, Shanghai, China

The design for Fendi's temporary store at Shanghai's luxury mall One ITC, is an innovative interpretation of the brand's core values and most iconic patterns. The architectural framework reminds of Rome's architecture, including Fendi's headquarter at Palazzo della Civiltà Italiana's with its marble steps. Customers are surrounded by tone-on-tone FF patterns and Pequin stripes, with furniture elements that incorporate the brand's DNA in a more obvious, yet sophisticated way. The merchandise is displayed on individually designed furniture pieces with a flexible and easy-to-use peg system, that allows for exchange of display tools that suit each product category perfectly.

Task: Design Development & Project Management

1_ALEX7815~1 2
2_ALEX7742 2
3_ALEX7758 2
5_ALEX7788 2
6_ALEX7805 2
6_ALEX7856 2
4_ALEX7762 2