Homme Display Tools
World Wide Roll-Out
For the opening of Dior's new Paris flagship store at Rue Saint-Honoré, the men's collection is supported by a series of new display tools, designed to enhance the large new product range. The concept is flexible and aims to raise and elevate the merchandise from shelves and tables, allowing visual merchandisers to play with cross-category compositions. Entirely made of recycled and recyclable materials, the display tools keep a low environmental footprint. Since 2020, Dior displays its collections, designed by Kim Jones in collaboration with artist and designers such as Daniel Arsham, Hajime Sorayama, Shawn Stussy and Kenny Scharf with these display tools, which reinvents Dior's codes, while maintaining the brand's passion for art and creative freedom.
Task: Creative Design & Production Management