Temporary Concept Store
One ITC, Shanghai, China
The design for Fendi's temporary store at Shanghai's luxury mall One ITC, is a cutting-edge interpretation of the brand's core values and most iconic patterns. The architectural framework reminds of Rome's architecture including Fendi's headquarter Palazzo della Civiltà Italiana's marbles stairs.
Customers are surrounded by tone-on-tone FF patterns and Pequin stripes, with furniture elements that incorporate the brand's DNA in a stronger, yet sophisticated way. The exclusive merchandise takes the leading role within display elements, individually designed for this project and with a peg system, that allows for exchange of tools, to suit each product category perfectly.